Internet Marketing – How to Start As a Beginner

Internet marketing is like every other businesses, except that internet marketing is done strictly online without need for any physical transactions or physical contacts with buyers.

As the internet marketing business is now thriving like never before, more people wish to establish them themselves in this business. Internet marketing involves the buying, selling and distribution of a product or service on the Internet. Internet marketing has, over the years, become one of the most dynamic and fastest growing businesses throughout the world. The main reason for this growth is its availability in the world to millions (if not billions) of people. It is not easy to learn the basics of Internet marketing. However, it is also not beyond the beginners’ ability to learn rapidly: anyone with passion to do successful business on the internet can do this.

Basically, there are four areas we need to look at:

Website Design

Designing a website is one of the basic skills you must possess before becoming an internet marketer. It used to be a requirement to have knowledge of HTML, CSS, XML, and other web design software languages. If you do possess these skills, you are be able to create websites according to your precise specifications. Apart from having these skills, you can join a website design platform (of which there are too many to go into here). These often have “drag and drop” templates. This will allow you to put up a very attractive website in almost no time at all.

These website templates are straight forward, and most have been designed for people who do not have the technical “computer language” skills to do their own programming. If the design of a website is not something you are good at, you can hire a good web designer to do the job for you.

Software Development

The development of software is another category in Internet marketing business. In this category, you develop a tool (or software) according to a customers’ specifications and preferences. This is a difficult task because it requires complex inputs (and something simple like a single comma instead of a period will actually stop the software from working)!

Development of websites is an easier skill to master than this. Some blog or website owners do require the service of software/apps developers from time to time. If you have this type of skill set, you can make good money by offering this service to customers across the globe. Such development may also include setting up the contents of websites, helping people with affiliate marketing, blogging, etc.

Advertising of Products or Services

This is arguably the easiest of all internet marketing techniques. Advertising uses techniques such as search engine optimization, as well as the use of popular blogs/websites to improve ad visibility. The ads are usually posted on websites that have greater use and get a lot of traffic. Examples of advertisements are visible on both Google and Facebook.

The skills to do this are easy to learn and even easier to set up. This type of marketing is preferred by many internet marketers over the website design and software development styles of marketing.

Truly, all you need do is learn how to set up a blog or website and begin to send traffic to it. Once you begin to receive a substantial amount of traffic, you apply to an Ads Company to advertise on your website. Google AdSense, Facebook ads, and propeller ads, are good examples for you to look into. Search engine optimization and the placement of banner ads are excellent examples of internet advertising.

Selling of Products and Services

Probably the largest and most popular way to begin a career in Internet Marketing is by selling a product or service. Selling on the Internet is the most searchable opportunity and is a precondition for any internet marketing business. Most direct sales companies are now tending towards using the Internet as well. You will find that the majority of my articles, blog posts and YouTube videos are centered around this niche of Internet Marketing.

Although there are many, many marketers in this niche (and you may think there is “too much competition”- but you would be wrong!) the opportunities are truly endless. Selling products or services is basically a strategy that can reach a larger audience with fewer expenses.

Sales are made using email marketing, social media and websites. The method of selling depends on the company and the type of business or products you are trying to sell, as well as different methods of approaching your prospective clients. You can sign up to offer products through one of the auction sites on the internet (such as Amazon or E-bay) and earn smaller commissions with less overhead. Or, you can offer products directly and cut out the middle man! You can develop your own products very easily and keep all the profits. Or sign up affiliates to market and sell your products for you and pay them a commission and you keep the profits from that! (We will get into this in later articles).

4 Benefits of Importing Goods From Overseas 4 Benefits of Importing Goods From Overseas

Any business involved in supplying goods or materials needs to constantly look at ways to increase the efficiency of the supply chain, while also managing costs. A practical solution to improve profit margins is to look to the overseas market for the raw materials. Importing goods can offer a variety of worthwhile benefits, such as high-quality goods, lower prices and a wider range of suppliers. While the opportunity to import goods is great for a lot of businesses, it is still essential to conduct the necessary research to avoid making a costly mistake.

Here are a few benefits related to importing from overseas:

Comparative advantage

A major reason to import relates to comparative advantage and the potential to benefit from the more attractively priced goods. Comparative advantage relates to finding the overseas market with the more favorable production costs, such as lower tax schemes, low labor costs, cheaper raw materials, etc. By cutting the initial investment in materials or products, it makes it that much easier to increase future profits once the items are shipped back and sold in your own country. This makes importing one of the easiest and quickest ways to boost your profit margins and cut costs.

High quality products

Importing goods from countries across the world still mean it is possible to source high-quality products. There are plenty of countries that have their own specialties and strengths. For the business that is looking to buy raw materials or goods from a country that specializes in a particular item, it often pays to buy direct from the source. This means it is possible to get access to the finest materials right at the start of the supply chain which should help to improve all-round quality and hopefully make the end product that much more marketable.

Trade relations

There are plenty of countries that attempt to promote trade relations to make it that much easier to import the desired goods or products necessary for your business. Government agencies may even be set up to help make the entire importing process as straightforward as possible. With the guidance of an official agency in place, the risks of trading with an overseas company are likely to be significantly reduced.

Regional resources

A further benefit is the ability to expand the potential market pool with the choice to buy resources that may only be found in specific regions of the world. This may relate to special technologies or raw materials.

The Effects Of The Global Trade Agreement

We live in a world that is increasingly getting connected. In such a world, trade agreements are bound to expand internationally, and to think and act otherwise would be downright stupid.

These global trade agreements, as such, are either bilateral or multilateral understanding between two or multiple countries and govern the trade policies between them. These agreements have a massive impact on worldwide trade and investments and are one of the major causes responsible for shaping business relationships across the globe. And while such agreements might not affect directly affect the place where you live or operate, being aware of the current trade agreements can definitely uncover numerous opportunities.

Forming up opinions is up to you; we do not intend to initiate an argument over how good or how bad these global trade agreements are. This article aims to get you familiarized with such agreements and tell if your supply chain could be affected or not.

While a few countries have settled upon free trade agreements and are in the process of widening them, a number of other nations have formed common markets and unions; this form of development can a have a thorough effect on small-scale businesses.

Two of the most common agreements are the Trans-Pacific Partnership (TPP) between Australia, New Zealand, Singapore, Canada, Brunei, Peru, Mexico, Chile, Malaysia and Japan, and the North American Free Trade Agreement (NAFTA) between Canada, United States and Mexico.

Now, how such agreements impact your local business’s supply chain depends on a simple fact; whether your business is an importer, exporter or neither.

Scenario 1: You neither import nor export

It’s fairly easy to decide whether you are an importer or not, right? I understand that you do not directly source products from a foreign supplier, and technically speaking, that doesn’t make you an importer. However, trade agreements can still impact you. Your suppliers are directly affected by such regulations, and this vulnerability can affect your supply chain.

Keep the distinction in mind.

Scenario 2: You identify yourself as an importer

Owing to the low cost manufacturing in some countries, many small scale suppliers are able to compete with global giants.

With a trade agreement between two countries, most of the times, the country with lower labour costs benefits when the trade tariffs are lowered or eliminated. With trade agreements, importers usually get to source low-cost goods and it allows for the unrestricted movement of such low-cost goods through higher cost partner nation.

In case, such an agreement is dissolved, an importer would inevitably face a higher cost of goods and thus look for cheaper sourcing options, decrease their operational costs, and ultimately increase the prices, which would be borne by the customers, of course.

Scenario 3: You are an exporter

This even counts if you sell products that another firm exports because at some point or other, taxes would be levied on your sold goods. So how does it affect you? Your customers end up paying higher amounts for your products.

With a trade agreement in place between the country where the product originates and the receiving country, the very same products would move through the receiving nation freely. In such cases, you’d definitely want to keep such an agreement intact and leverage this competitive advantage you have in this particular country bound by trade regulations.

As a small or a medium sized business, it is therefore important for you to identify where your business lies with respect to global trade agreements.